Place based planning

Place based planning

Place Based Planning is an approach to guiding community development and planning. It’s a way to shape the future by concentrating on the look and feel of places, their form, their character, instead of conventional land use.

A Place Based Plan is developed through a process of making places better. It involves looking at, listening to, and engaging with community members who live, work and play in a particular place (from a street to an entire town) to understand their needs and aspirations.

Working in partnership, it involves Council and the community identifying physical and social assets that are unique to a locality and capitalising on these to create distinctive places that are sustainable.

The size and area captured in the plan, depends on the community need and can be developed from level 1 to level 5, as follows:

Level 1  A shire-wide focus

Level 2  A catchment area or community of interest

Level 3  An individual township as a whole

Level 4  A precinct within a township

Level 5  A specific location, issue or community group

Who’s involved?

Place Based Planning enables the community to engage all of Council’s services and gain support to develop a comprehensive response to the community’s current needs and future aspirations.

Our Community Engagement team will coordinate all relevant Council services to offer strategic and operational advice on concepts being developed, or needs that have been identified within the community.

Council also holds a significant role as an advocate, that is to lobby on behalf of the community on issues of significant importance that are not services of Council. For example, improved access to public transport.

What’s planned?

Council is in the process of developing a schedule for the roll-out of future plans. Plans will be developed to align with community need and priority, Council planned capital works and capturing opportunities that may arise.

Download our latest Community engagement update(PDF, 1MB) to read out the team and project's underway.

Community engagement

Council’s approach to community engagement is based on an internationally recognised model, the International Association for Public Participation (IAP2) model, with five guiding levels of engagement, to:

Inform - To provide the public with balanced and objective information to assist them in understanding the problem, alternatives, opportunities and/ or solutions.

Consult - To obtain public feedback on analysis, alternatives and/or decisions

Involve - To work directly with the public throughout the process to ensure that public concerns and aspirations are consistently understood and considered.

Collaborate - To partner with the public in each aspect of the decision including the development of alternatives and the identification of the preferred solution.

Empower - To place final decision making in the hands of the public.

Not all community engagement activities will be driven through Place Based Planning.


Place Based Plans have been completed for:

  • Rochester Community Economic Development Plan
  • Echuca Port Precinct Plan
  • Echuca Creative Arts Space Plan
  • Stanhope Place Plan

Place Based Plans are underway for:

  • Kyabram Place Based Plan
  • Campaspe Arts and Culture Strategy