Economic overview

Economic overview

Located at the heart of one of the richest and most diverse agriculture and food processing regions in Victoria, Campaspe is a vibrant rural community in northern Victoria. It comprises of many townships including:

  • Echuca
  • Kyabram
  • Rochester
  • Rushworth
  • Tongala

Campaspe is best known for its history and natural assets, including Australia’s iconic Murray River, which winds along the shire’s northern boundary. The unique mix of great weather, culture, food and wine, natural beauty and events attracts growing numbers of people to Campaspe every year.

It is a thriving community, with many opportunities for growth and prosperity.  

Fast facts

Campaspe Shire has:

  • a growing labour force and low unemployment rate, reflecting a healthy economy
  • a growing economy (reflected in the gross regional product) driven by agriculture, forestry, fishing, manufacturing, health and social assistance sectors
  • a flourishing tourism industry, mainly due to the rising number of domestic visitors to the region
  • a shifting population, with some areas experiencing population growth and others experiencing a drop. 

Strategic assets and competitiveness

A range of strategic assets support the region's economy:

  • agricultural land
  • manufacturing and processing
  • modernised irrigation system
  • natural river beauty
  • climate
  • Port of Echuca/Echuca Wharf
  • tourism and event program
  • significant indigenous history and culture
  • great quality of life.

Campaspe also has a sought-after lifestyle, good amenity and strong representation of services that make it an attractive place to live, work, visit and play. 

Visit Council's Economic Profile website

Council uses a regional economic modelling program called REMPLAN to model the flow on effects of investment and job creation. REMPLAN generates a number of reports including employment, tourism, workforce and many other factors.

Visit Council's REMPLAN website